No guesswork, just the real know‑how.
Womketing was founded by Carmen Rubio, a marketing and brand strategist with more than 10 years of experience building consumer brands across Mexico and LATAM. From beauty and wellness to supplements, fashion, consumer goods and trend products; she has helped brands launch products, strengthen positioning, identify growth opportunities, and navigate complex market decisions. Today, Womketing helps founders and consumer brands make smarter decisions around growth, positioning, launches, and market opportunities.
What clients value most.
Clients come to Womketing for strategic clarity, honest feedback, and practical recommendations grounded in real market experience. Every engagement is designed to help brands make informed decisions, avoid costly mistakes, and move forward with confidence.
Carmen quickly identified what we couldn't see ourselves.
Ale Reyes
Founder, Mexican consumer brand
Womketing helped me to understand real and trend consumer expectations focused in pricing.
Carlos Mendez
CMO food & beverage startup
The discovery session alone saved us months of trial and error.
Vale Nuñez
Head of Marketing, a MX DTC brand
Entering a new market always comes with uncertainty. WOMketing helped us understand consumer expectations, pricing dynamics, and local competition before we invested significant resources. Their insights saved us time and costly mistakes.
Sarah Thompson
Beauty brand owner - NYC