Who is behind your Mexico growth plan?
A team of senior strategists with complementary expertise. You get direct access to the people shaping your entry, positioning, growth and communication strategy.
Founder | Marketing, Brand & Growth Strategist
Carmen Rubio Grayeb
With a decade of experience across consumer, beauty, wellness and lifestyle. Carmen sees the bigger picture connecting brand, marketing, operation, legal, commercial strategy and key stakeholders. From launching brands in new markets to scaling, repositioning and unlocking growth, she identifies what needs to move and turns complexity into action.
Marketing, Growth & Trade Strategist
Andrea Villa
8+ years of experience across FMCG and consumer brands, Andrea specializes in connecting consumer, market and category insights with trade, retail, e-commerce and go-to-market strategy. She identifies where the opportunity lies and turns it into commercial action and growth.
Brand & Communications Strategist
Claudia Sánchez
With 10+ years of experience across technology, financial services, cybersecurity and consumer brands, Claudia works at the intersection of marketing, communications, business and technology. She turns complex ideas into clear strategies and stories that people can understand, trust and act on.
Experience that drives results.
Where our experts developt their expertise....
Trusted by founders, marketers, and growing brands.
Founders and marketing leaders partner with Womketing to make better commercial decisions through market intelligence, strategic clarity, and actionable recommendations tailored to Mexico and LATAM.
Working with Womketing added a strategic layer that complemented our paid media expertise. Their competitive analysis and business perspective helped us better understand our clients' positioning and identify stronger opportunities for long-term growth.
SofÃa Morales
Founder Paid Media Consultant Agency
Having an external strategic perspective challenged the way we approached both client pitches and campaign development. Womketing brought fresh ideas that strengthened our commercial proposals while also helping us create more distinctive campaign concepts for key seasonal initiatives
Annie DÃaz
Head of Accounts, DMA Agency
Womketing developed the communication and marketing strategy behind our official EDC Mexico after-parties. Their structured approach brought clarity to our promotional efforts, aligned every communication initiative with ticket sales, and helped us execute a more cohesive launch strategy.
Movida Música
Official EDC Mexico After-Parties
Womketing helped us understand how pricing was directly impacting our margins and our path to break-even. Instead of making isolated pricing decisions, we gained a strategic framework to evaluate profitability and make commercial decisions with greater confidence.
Marbella
Padel Club
Womketing gave us a clearer understanding of how our digital acquisition strategy was performing, analyzing customer retention and reservations across digital leads, human agents and AI-driven channels.
Arda
Restaurant