No guesswork, just the real know‑how.
Womketing was founded by Carmen Rubio, a marketing and brand strategist with more than 10 years of experience building consumer brands across Mexico and LATAM. From beauty, wellness, supplements, fashion, consumer goods, and emerging categories, she has helped brands launch products, strengthen positioning, identify growth opportunities, and navigate complex market decisions across Mexico and LATAM. Today, Womketing helps founders and consumer brands navigate growth strategy, market entry, brand positioning, product launches, and commercial opportunities with greater clarity and confidence.
Experience that drives results.
You get a trusted advisor who knows how consumer brands actually win in Mexico and LATAM.
Beauty Technology
Contributed to commercial and marketing launch campaings for +3 years to one of the world's leading beauty technology brand; gaining hands-on experience in premium consumer products across the Mexican & LATAM market.
Healthcare
Supported commercial growth initiatives within Keralty México, contributing to the marketing initiatives related to ClÃnicas Centauro in México and the healthcare ecosystem.
Consumer goods, supplements
Led pricing and commercial strategy while scaling the marketing organization during a period of accelerated growth, contributing to the company's position among the top five players in its category in Mexico.
Trusted by founders, marketers, and growing brands.
Founders and marketing leaders partner with Womketing to make better commercial decisions through market intelligence, strategic clarity, and actionable recommendations tailored to Mexico and LATAM.
Working with Womketing added a strategic layer that complemented our paid media expertise. Their competitive analysis and business perspective helped us better understand our clients' positioning and identify stronger opportunities for long-term growth.
SofÃa Morales
Founder Paid Media Consultant Agency
Having an external strategic perspective challenged the way we approached both client pitches and campaign development. Womketing brought fresh ideas that strengthened our commercial proposals while also helping us create more distinctive campaign concepts for key seasonal initiatives
Annie DÃaz
Head of Accounts, DMA Agency
Womketing developed the communication and marketing strategy behind our official EDC Mexico after-parties. Their structured approach brought clarity to our promotional efforts, aligned every communication initiative with ticket sales, and helped us execute a more cohesive launch strategy.
Movida Música
Official EDC Mexico After-Parties
Womketing helped us understand how pricing was directly impacting our margins and our path to break-even. Instead of making isolated pricing decisions, we gained a strategic framework to evaluate profitability and make commercial decisions with greater confidence.
Marbella
Padel Club
Working with Womketing gave us a more structured way to connect commercial strategy with marketing. The ETNA framework provided our team with a clear methodology to support licensing opportunities, strengthen sales conversations, and evaluate digital, market, and category opportunities with a long-term strategic perspective.
Mino Derm & Aesthetic
Exclusive Medical Aesthetics Distributor